Frequently asked questions

What is Majico?

Majico helps indie founders turn a positioning brief into repo-native brand: palette, typography, voice, and exportable tokens for your app.

Do I need a design agency first?

No. Majico is built for founders who want credible brand artifacts without a months-long agency cycle. You edit and export from the studio.

Where do brand guidelines live after export?

In your repo: design.md, tokens, and assets your team and coding agents can import. See the docs on creating your first brand.

Should I delete our brand PDF?

Keep it for external sharing if useful, but move canonical values into the repo so engineering and agents use one source.

What is the minimum to put in the repo?

Logo SVG, core color tokens, heading/body fonts, and a short voice note. Expand from there.

Is AI branding always bad?

No. Ungoverned AI branding is bad. Brief-led, edited, repo-native brand is fine.

What should I fix first?

Homepage hero and primary CTA. Highest traffic, highest leverage.

How long should a founder brand brief take?

Forty-five to ninety minutes if you have talked to customers recently. Longer means you need discovery calls first.

Can I skip personality adjectives?

No. They prevent generic AI voice and give writers a filter for microcopy and support.

Can I launch without a logo?

You need a consistent mark and colors, not a perfect logo. Wordmark plus palette is fine for beta.

How long before changing brand again?

Hold positioning 60–90 days. Refresh visuals when PMF segment is clear, not on every mood shift.

Is AI-generated branding bad for SEO?

Search engines penalize thin duplicate content, not tool choice. Original brief-led copy and useful pages rank.

Should I disclose AI-assisted brand assets?

Not required for visuals. Do ensure copy is edited and factual — especially claims on your homepage.

How long should a voice guide be?

One page with adjectives, do/don't table, and three examples beats a 20-page PDF nobody opens.

Should founders write in first person?

Often yes for early-stage — 'we built this because…' reads human. Switch to 'we' as team grows.

PDF brand guidelines vs repo markdown?

Markdown in repo wins for engineering and agents; PDF for external partners if needed.

How often update guidelines?

Review quarterly; update immediately after positioning or palette changes.

Is Looka bad for startups?

Looka is fine for logo exploration and marketer-led kits. Developer-led teams need token and Markdown exports, not PDF-only handoff.

Can I import a Looka logo into Majico?

Use Majico to generate a cohesive system from your brief. If you keep an existing mark, ensure colors, type, and voice docs in repo match it.

What beats a PDF style guide?

Living Markdown guidelines plus machine-readable design tokens in the repository your engineers and agents already read.

Can a design system replace brand guidelines?

No. Systems implement UI; guidelines still own logo, voice, and marketing rules outside the component library.

What should indie SaaS build first?

Brand guidelines and design tokens first. Add a design system only when repeated UI patterns justify the maintenance cost.

Is a logo enough to launch?

For a private beta, yes. For public launch, add colors, type, and a short voice note so the site and app match.

Do I need a full brand identity package?

Only when a growing team keeps drifting. Early teams need visual identity plus positioning, not a 100-page PDF.

Is a Canva brand kit enough?

For social graphics, sometimes. For SaaS UI, you still need tokens and logo SVGs in the repo.

How long should guidelines be?

One page is enough early. Expand only when people keep making the same mistake twice.

Does flat traffic mean I need a rebrand?

Usually not. Check positioning, channel fit, and proof before changing the visual system.

How long does a brand refresh take for a solo founder?

A focused refresh can ship in one to two weeks if positioning is already clear.

Is Looka good enough for a SaaS launch?

The logo can be. You still need tokens and guidelines in the repo so the app matches the kit.

Should I try both Looka and Brandmark?

Only for ideation. Pick one direction quickly, then invest in brief quality and export — not more generators.

Can I launch with just a logo?

Only if the site and app already share colors and type. Otherwise add tokens and a short voice note the same week.

How long should pre-launch guidelines take?

One focused evening is enough for a solo founder if positioning is already written.

How many brand colors does a SaaS need?

Start with about seven roles (bg, text, muted, accent, accent-on, border, muted surface). Add semantic colors later.

Should SaaS avoid purple?

Not as a rule — but default purple-indigo AI aesthetics make you blend in. Choose accent for contrast and category fit.

Can Figma variables replace a token file?

Inside Figma, yes. For production and agents, you still need tokens exported where code runs.

What should be the source of truth?

For product-led indie SaaS, the repo. Sync Figma from tokens when designers need them.

Is visual identity enough for seed stage?

Yes if positioning is written. Add voice guidelines as soon as more than one person writes copy.

Why do agencies push full brand identity?

Broader scope is a bigger project. Ask for a staged deliverable: positioning, then visual, then voice.

Is free AI branding good enough?

It can be for early tests if you edit hard and export tokens. It fails when you accept generic defaults uncritically.

When is an agency worth it?

When positioning is stable, budget exists, and you need craft plus applications across many surfaces — not to invent your ICP.

Should I pause social if GTM is unclear?

Pause broad posting. Keep narrow updates for existing users. Fix positioning first.

How long should GTM take?

A focused afternoon for v1. Iterate monthly as you learn from sales and support.

How long should repurposing take?

Block two hours: one for longform, thirty minutes each for two social variants, thirty for docs tweaks.

Does repurposing hurt SEO?

Duplicate copy hurts. Unique angles on the same insight do not. Canonical URLs and distinct titles matter.

Which subreddits should B2B SaaS founders start with?

r/startups and r/SaaS for GTM language; niche practitioner subs (r/devops, r/marketing) for workflow pain.

How many threads prove a pain point is real?

Look for the same complaint in three or more independent threads over different months.

How is a value proposition different from a tagline?

A tagline is memorable shorthand. A value prop names buyer, pain, alternative, and outcome — it is testable.

Should I write one prop per segment?

Yes when segments have different jobs or alternatives. One generic prop usually converts nobody well.

How many channels should a pre-PMF startup run?

One primary plus one experimental. More splits focus before you know what converts.

What if every channel scores low on ease?

Pick the highest confidence channel anyway and run a minimal 30-day test with a clear kill rule.

Is Reddit research better than customer interviews?

Complement, not replace. Reddit scales language discovery; interviews validate willingness to pay.

How do I find subreddits for niche B2B tools?

Search your problem keyword on Reddit, note where threads rank; ask early users which communities they read.

How long should a SaaS headline be?

Roughly six to twelve words for the headline; subhead carries mechanism and audience.

Should the one-liner mention AI?

Only if AI is the buyer's primary buying criterion. Otherwise lead with outcome.

How long to reach 1,000 B2B customers?

Highly variable: 6–24 months for PLG SMB; longer for enterprise. Model your funnel honestly.

Should I pay for ads before PMF?

Small tests yes; scale only when retention and conversion are stable on organic traffic.

Do solo founders need RTM planning?

Not early. Self-serve web is your RTM until partners or regions complicate delivery.

Is product-led growth GTM or RTM?

PLG is a GTM motion; the self-serve signup flow is part of RTM execution.

Should I use FounderPal or ScribeAI before Majico?

Use them for strategy and competitor research if helpful. Pass the positioning output into Majico's brief so visual identity matches the story.

Is Majico a GTM tool?

Partially — niche research and positioning inputs are part of the flow. Majico is not a full marketing OS; it connects GTM language to repo-ready brand artifacts.

When is Wynter worth it?

When you have enterprise budget and need verified B2B panel tests. Indie founders usually validate messaging with Reddit, calls, and conversion data first.

How many keywords should an indie SaaS track?

Start with ten to fifteen phrases across problem, solution, and comparison buckets. Expand only after you have live pages for them.

Do I need expensive SEO tools?

No for early stage. Search Console plus manual SERP review plus a consistent publishing rhythm beats a bloated tool stack.

Do I need a CMS for SEO?

No. MDX or DB-backed posts with a publish gate work well if you maintain canonical URLs and sitemaps.

What hurts Next.js SEO most?

Duplicate titles, missing descriptions, and client-only content for pages you want indexed.

Tailwind or CSS variables?

Either works. Pick what your team already uses; tokens are the contract, not the syntax.

How many tokens on day one?

Roughly a dozen: core colors, two fonts, spacing scale, two radii. Grow when pain appears.

Do I need Majico MCP for this?

MCP helps agents pull live guidelines and tokens. Manual files work if you keep them updated.

How often to refresh brand files?

Whenever positioning or palette changes, typically quarterly for early-stage SaaS.

Are Shadcn defaults enough for launch?

For MVP yes; customize fonts and colors early or every SaaS looks identical.

Design system or brand guidelines first?

Brand tokens first — colors, type, voice — then components inherit them.

Should I use Relume or Majico?

Relume excels at marketing site IA and wireframes. Majico produces brand identity and dev-ready tokens from a brief. Many teams use both: Majico for system, Relume for site structure.

Does Figma AI replace a brand tool?

Figma AI helps with layouts and exploration. It does not replace positioning inputs, voice rules, or token exports tuned for your repo.

How do I escape the default Shadcn look?

Customize fonts, palette, and spacing via exported tokens before generating more UI. One strong constraint beats ten gradient variants.

Should I use Majico or Lovable first?

Brief and export brand tokens first when possible. If you already shipped on Lovable, retrofit tokens before adding features.

Do I need Supernova as a solo dev?

Usually no. Supernova fits multi-seat design system ops. Solo founders need brief-led exports and MCP, not enterprise pipelines.

How does Majico MCP differ from ScribeAI MCP?

ScribeAI MCP feeds research and validation context. Majico MCP feeds brand tokens, voice, and guidelines so codegen stays on-brand.